Roaming ATL with a Tilt-Shift LensI rented a tilt-shift lens this past weekend in preparation for an upcoming shoot (since I knew there’d be a bit of a learning curve). I couldn’t get ahold of the wide angle version since wedding season is in full bloom and it was already rented out, so I went with the less popular older brother (TS-E 90mm). It’s a tricky little thing to use, but opens up a ton of creative options as well. For me, it definitely allowed me to relive the feeling of picking up a camera for the first time as I found myself taking pictures of the most mundane things just to see how tilt/shift would affect the shot. One of these days I hope to add one to my regular lineup.
“Once a little boy sent me a charming card with a little drawing on it. I loved it. I answer all my children’s letters — sometimes very hastily — but this one I lingered over. I sent him a card and I drew a picture of a Wild Thing on it. I wrote, “Dear Jim: I loved your card.” Then I got a letter back from his mother and she said, “Jim loved your card so much he ate it.” That to me was one of the highest compliments I’ve ever received. He didn’t care that it was an original Maurice Sendak drawing or anything. He saw it, he loved it, he ate it.”
Maurice Sendak, rest in peace.
Urban Plate“There are trade-offs in the world of restaurants, and every restaurant owner must decide what is important and what to put their money into. Some opt for fantastic displays of aquarium fish, others collect vintage photographs and still others ignore these distractions to focus solely on the food.”
Urban Plate is a restaurant that’s all about providing high quality, affordable food in a casual, cool, and friendly atmosphere. The idea for this concept was to convey a measure of playfulness to express the fun and casual atmosphere of a restaurant that is otherwise very serious in its mission to provide exceptional and healthy food that is accessible to everyone. Being careful to stay away from the typical “greenwashing” often expected in organic farm-to-table restaurant branding, vibrant pops of color are used throughout the branding system to contrast with an otherwise monochromatic, industrial-chic interior. A secondary set of logos provide a graphic application for uniforms and merchandise, and restaurant staff are distinguished by quips on the back of uniforms.
Design & Photography: Chris Yoon
Copywriting: Danielle DePiper
See the full set of images on Behance
Two Kinds of Longing: C.S. Lewis on Fairy Tales
“It is accused of giving children a false impression of the world they live in. But I think no literature that children could read give them less of a false impression. I think what profess to be realistic stories for children are far more likely to deceive them. I never expected the real world to be like the fairy tales. I think that I did expect school to be like the school stories. The fantasies did not deceive me: the school stories did…
We long to go through the looking glass, to reach fairy land. We also long to be the immensely popular and successful schoolboy or schoolgirl, or the lucky boy or girl who discovers the spy’s plot or rides the horse that none of the cowboys can manage. But the two longings are very different. The second, especially when directed on something so close as school life, is ravenous and deadly serious. Its fulfillment on the level of imagination is in very truth compensatory: we run to it from the disappointments and and humiliations of the real world: it sends us back to the real world undividedly discontented. For it is all flattery to the ego.
The pleasure consists in picturing oneself the object of admiration. The other longing, that for fairy land, is very different. In a sense a child does not long for fairy land as a boy longs to be the hero of the first eleven. Does anyone suppose that he really and prosaically longs for all the dangers and discomforts of a fairy tale?—really wants dragons in contemporary England? It is not so. It would be much truer to say that fairy land arouses a longing for he knows not what. It stirs and troubles him (to his life-long enrichment) with the dim sense of something beyond his reach and, far from dulling or emptying the actual world, gives it a new dimension of depth. He does not despise real woods because he has read of enchanted woods: the reading makes all real woods a little enchanted. This is a special kind of longing. The boy reading the school story of the type I have in mind desires success and is unhappy (once the book is over) because he can’t get it: the boy reading the fairy tale desires and is happy in the very fact of desiring…
And this distinction holds for adult reading too. The dangerous fantasy is always superficially realistic. The real victim of wishful reverie does not batten on the Odyssey, The Tempest, or The Worm Ouroboros: he (or she) prefers stories about millionaires, irresistible beauties, posh hotels, palm beaches and bedroom scenes—things that really might happen, that ought to happen, that would have happened if the reader had had a fair chance. For, as I say, there are two kings of longing. The one is an askesis, a spiritual exercise, and the other is a disease.”
- C.S. Lewis, “On Three Ways of Writing for Children”